Prioritizing dark patterns in the e-commerce industry : an empirical investigation using analytic hierarchy process
Vibhav Singh, Niraj Kumar Vishvakarma, Hoshiar Mal and Vinod Kumar
| Year of publication: |
2024
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|---|---|
| Authors: | Singh, Vibhav ; Vishvakarma, Niraj Kumar ; Mal, Hoshiar ; Kumar, Vinod |
| Published in: |
Measuring business excellence. - Bingley : Emerald, ISSN 1758-8057, ZDB-ID 2039437-8. - Vol. 28.2024, 2, p. 177-192
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| Subject: | Analytic hierarchy process | Dark patterns | E-commerce | Manipulation | Persuasion | AHP-Verfahren | AHP approach | Electronic Commerce | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MBE-08-2023-0114 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015324572