PRIORITIZING MARKETING IMAGE GOALS UNDER RESOURCE CONSTRAINTS
| Year of publication: |
1993
|
|---|---|
| Authors: | Barich, Howard ; Srinivasan, V. |
| Published in: |
Sloan management review. - Cambridge, Mass. : Alfred P. Sloan School of Management, ISSN 0019-848X, ZDB-ID 2418484. - Vol. 34.1993, 4, p. 69-76
|