Prioritizing sponsorship resources in formula one racing : a longitudinal analysis
Joe Cobbs, B. David Tyler, Jonathan A. Jensen, Kwong Chan
| Year of publication: |
January 2017
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| Authors: | Cobbs, Joe ; Tyler, B. David ; Jensen, Jonathan A. ; Chan, Kwong |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 31.2017, 1, p. 96-110
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| Subject: | motorsports | survival analysis | marketing strategy | resource-based view | resource priority | competitive advantage | Ressourcenorientierter Ansatz | Resource-based view | Wettbewerbsvorteil | Competitive advantage | Motorsport | Marketingmanagement | Marketing management | Sponsoring | Sponsorship |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2016-0115 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011669269