Privacy and marketing externalities : evidence from do not call
Khim-Yong Goh (NUS School of Computing, National University of Singapore, Singapore, Singapore), Kai-Lung Hui (Department of Information Systems, Business Statistics, and Operations Management, Hong Kong University of Science and Technology, Clear Water Bay, Kowloon, Hong Kong), Ivan P. L. Png (NUS Business School, National University of Singapore, Singapore, Singapore)
| Year of publication: |
December 2015
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|---|---|
| Authors: | Goh, Khim Yong ; Hui, Kai-Lung ; Png, Ivan |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 61.2015, 12, p. 2982-3000
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| Subject: | advertising | direct marketing | opt-out | externalities | Direktmarketing | Direct marketing | Externer Effekt | Externalities | Werbung | Advertising | Datenschutz | Data protection |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2014.2051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011413510