Privacy and security in the age of electronic customer relationship management
Nicholas C. Romano, Jr.; Jerry Fjermestad
| Year of publication: |
2010
|
|---|---|
| Authors: | Romano, Nicholas C. ; Fjermestad, Jerry |
| Published in: |
Strategic information systems ; Vol. 4. - Hershey, Pa. [u.a.] : Information Science Reference. - 2010, p. 2365-2386
|
| Subject: | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Datenschutz | Data protection | Datensicherheit | Data security |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003912142