Privacy concerns of social networking websites in the age of mobile marketing : a study of users' perceptions and their segmentation
Year of publication: |
2016
|
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Authors: | Orzan, Mihai ; Veghes, Calin ; Acatrinei, Carmen ; Iconaru, Claudia ; Macovei, Octav |
Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 16.2016, 1, p. 57-64
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Subject: | Social networking sites | Discriminant Analysis | Privacy concerns | Trust | User segmentation | Social Web | Social web | Datenschutz | Data protection | Website | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing | Soziales Netzwerk | Social network | Vertrauen | Confidence |
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