Privacy risk and adoption dilemma for smartphone users' app usage intention : mediated moderation of smartphone operating system
Anubha Mishra, Prachi B. Gala, Dotun Adebanjo
| Year of publication: |
2020
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|---|---|
| Authors: | Mishra, Anubha ; Gala, Prachi B. ; Adebanjo, Dotun |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 14.2020, 3, p. 227-248
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| Subject: | smartphone | apps | operating systems | risk perceptions | perceived usefulness | perceived ease of use | PEU | mediated moderation | Mobiltelefon | Mobile phone | Mobile Anwendung | Mobile application | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2020.111533 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012534196