Private and national brand consumers' images of fashion stores
Year of publication: |
2013
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Authors: | Herstein, Ram ; Gilboa, Shaked ; Gamliel, Eyal |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 22.2013, 5/6, p. 331-341
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Subject: | Fashion | Segmentation | National brand | Private brand | Store image | Mode | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Privatisierung | Privatization | Markenimage | Brand image | Textilhandel | Textile distribution | Handelsmarke | Store brand | Herkunftsbezeichnung | Designation of origin |
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