Private and national brand consumers' images of fashion stores
Ram Herstein, Shaked Gilboa and Eyal Gamliel
| Year of publication: |
2013
|
|---|---|
| Authors: | Herstein, Ram ; Gilboa, Shaked ; Gamliel, Eyal |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 22.2013, 5/6, p. 331-341
|
| Subject: | Fashion | Segmentation | National brand | Private brand | Store image | Mode | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Textilhandel | Textile distribution | Handelsmarke | Store brand | Privatisierung | Privatization | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Firmenimage | Corporate reputation | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010224854