Private labe brand choice dynamics logit model inviolving demographic and psycholgraphic variables
Abhishej
| Year of publication: |
2014
|
|---|---|
| Authors: | Abhishej |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 21.2014, 1, p. 49-64
|
| Subject: | Logit-Modell | Logit model | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010373377