Private label sourcing for an e-tailer with agency selling and service provision
Year of publication: |
2023
|
---|---|
Authors: | Li, Hengyu ; Chen, Huangen ; Chai, Junwu ; Shi, Victor |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 305.2023, 1 (16.2.), p. 114-127
|
Subject: | Supply chain management | Private labels | National brands | e-tailer | Sourcing strategy | Lieferkette | Supply chain | Handelsmarke | Store brand | Online-Handel | Online retailing | Einzelhandel | Retail trade | Markenführung | Brand management | Markenartikel | Brand | Beschaffung | Procurement | Preismanagement | Pricing strategy |
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