Private-Label Use and Store Loyalty
| Year of publication: |
2008
|
|---|---|
| Authors: | Ailawadi, Kusum L. ; Pauwels, Koen ; Steenkamp, Jan-Benedict E.M. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 72.2008, 6, p. 19-30
|