Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels
Djavlonbek Kadirov
| Year of publication: |
2015
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|---|---|
| Authors: | Kadirov, Djavlonbek |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 17/18, p. 1773-1798
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| Subject: | perceived authenticity | quality gap | willingness to pay | private label | national brand | marketing mix effects | Zahlungsbereitschaftsanalyse | Willingness to pay | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Marketingmanagement | Marketing management | Markenführung | Brand management | Preismanagement | Pricing strategy | Produktqualität | Product quality | Glaubwürdigkeit | Credibility |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011406191