Private labels and new product development
Chyi-Mei Chen; Shan-Yu Chou; Lu Hsiao; I-Huei Wu
| Year of publication: |
2009
|
|---|---|
| Authors: | Chen, Chyi-mei ; Chou, Shan-yu ; Hsiao, Lu ; Wu, I-huei |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 20.2009, 3, p. 227-243
|
| Subject: | Handelsmarke | Store brand | Innovation | Produktgestaltung | Product design | Vertriebsweg | Distribution channel | Nachfrage | Demand | Risiko | Risk |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003873470