Private labels versus national brands : the effects of branding on sensory perceptions and purchase intentions
Patricia Rossi; Adilson Borges; Marat Bakpayev
| Year of publication: |
2015
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|---|---|
| Authors: | Rossi, Patricia ; Borges, Adilson ; Bakpayev, Marat |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 27.2015, p. 74-79
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| Subject: | Branding | National brands | Private labels | Purchase intentions | Sensory perception | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Handelsmarke | Store brand | Wahrnehmung | Perception | Markenimage | Brand image | Markenartikel | Brand | Herkunftsbezeichnung | Designation of origin | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011388075