Prize decoys at work : new experimental evidence for asymmetric dominance effects in choices on prizes in competitions
Holger Müller; Victor Schliwa; Sebastian Lehmann
| Year of publication: |
2014
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|---|---|
| Authors: | Müller, Holger ; Schliwa, Victor Andrej ; Lehmann, Sebastian |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 31.2014, 4, p. 457-460
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| Subject: | Experiment | Wettbewerb | Competition | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011281396