PRM index : a customer satisfaction enhancement tool for Indian automobile sector
Anuja Agarwal, Deepali Singh, Gaurav Agrawal
| Year of publication: |
2017
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|---|---|
| Authors: | Agarwal, Anuja ; Singh, Deepali ; Agrawal, Gaurav |
| Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9064, ZDB-ID 2164926-1. - Vol. 10.2017, 1, p. 49-74
|
| Subject: | partner relationship management | channel relationships | customer satisfaction scores | Indian automobile sector | factor analysis | PRM index | Kundenzufriedenheit | Customer satisfaction | Indien | India | Kfz-Industrie | Automotive industry | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011723477