Pro-environmental purchase intention towards eco-friendly apparel : augmenting the theory of planned behavior with perceived consumer effectiveness and environmental concern
Year of publication: |
2022
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Authors: | Kumar, Nishant ; Garg, Pratibha ; Singh, Shailender |
Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 13.2022, 2, p. 134-150
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Subject: | Eco-friendly apparel | environmental concern | perceived consumer effectiveness | personal moral norms | Theory of Planned Behavior (TPB) | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Verbrauchereinstellung | Consumer attitudes | Bekleidung | Clothing | Umweltmanagement | Environmental management | Öko-Produkt | Sustainable product |
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