Proactive customer retention management in a non-contractual B2B setting based on churn prediction with random forests
Theresa Gattermann-Itschert, Ulrich W. Thonemann
| Year of publication: |
2022
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|---|---|
| Authors: | Gattermann-Itschert, Theresa ; Thonemann, Ulrich |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 107.2022, p. 134-147
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| Subject: | Analytics | Customer relationship management | Machine learning | Marketing | Retail operations | Churn prediction | Beziehungsmarketing | Relationship marketing | Künstliche Intelligenz | Artificial intelligence | Prognoseverfahren | Forecasting model | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.09.023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014230262