Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Gordon Liu, Wai Wai Joyce Ko, Isaac Ngugi and Sachiko Takeda
| Year of publication: |
2017
|
|---|---|
| Authors: | Liu, Gordon ; Ko, Wai Wai ; Ngugi, Isaac K. ; Takeda, Sachiko |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 11/12, p. 1980-2001
|
| Subject: | Innovation | Market orientation | Innovation capability | New product development | Entrepreneurialism | Customer orientation | Proactive entrepreneurial behaviour | Competitor orientation | KMU | SME | Marketingmanagement | Marketing management | Entrepreneurship | Entrepreneurship approach | Produktentwicklung | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Unternehmensgründung | Business start-up | Industrie | Manufacturing industries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-11-2016-0663 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011773814