Proactive management of customer relationship quality : an empirical investigation of mobile phone companies
Catalin C. Dinulescu, Lucian L. Visinescu and Victor R. Prybutok
| Year of publication: |
2018
|
|---|---|
| Authors: | Dinulescu, Catalin C. ; Visinescu, Lucian L. ; Prybutok, Victor R. |
| Published in: |
Journal of decision systems. - Abingdon : Taylor & Francis, ISSN 2116-7052, ZDB-ID 2390485-9. - Vol. 27.2018, 3, p. 187-211
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| Subject: | Customer relationship quality management | integrated decision making | experiential value | offering quality | advertising and brand | Beziehungsmarketing | Relationship marketing | Qualitätsmanagement | Quality management | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Werbung | Advertising | Lieferantenmanagement | Supplier relationship management | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/12460125.2019.1582605 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012164222