Proactive market orientation and innovation in India : the moderating role of intrafirm causal ambiguity
C. Lakshman, Rajeev Kumra and Atanu Adhikari
| Year of publication: |
January 2017
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|---|---|
| Authors: | Lakshman, C. ; Kumra, Rajeev ; Adhikari, Atanu |
| Published in: |
Journal of management & organization : JMO. - Cambridge : Cambridge Univ. Press, ISSN 1839-3527, ZDB-ID 2375897-1. - Vol. 23.2017, 1, p. 116-135
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| Subject: | proactive market orientation | intrafirm causal ambiguity | new product development | innovation | performance | Innovation | Marketingmanagement | Marketing management | Indien | India | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1017/jmo.2016.11 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011908045