Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity

Ivana Bušljeta Banks and Patrick De Pelsmacker

Year of publication:	2012
Authors:	Banks, Ivana Bušljeta ; Pelsmacker, Patrick de
Published in:	Handbook of research on international advertising. - Cheltenham [u.a.] : E. Elgar, ISBN 1-84844-858-9. - 2012, p. 376-397
Subject:	Carlsberg AS <Kopenhagen> \| Internationales Marketing \| International marketing \| Werbepsychologie \| Psychology of advertising \| Kulturelle Identität \| Cultural identity \| Bier \| Beer \| Belgien \| Belgium \| Kroatien \| Croatia

Persistent link: https://www.econbiz.de/10009514368