Problems in Construction of Subsidy System for Agricultural Product Identification and Countermeasures:A Case Study of Xingjiang

In line with current situations of extension of Xinjiang’s agricultural products, the paper put forward and analyzed existing problems in extension works of agricultural product identification. The problems mainly include: (i) general identification of agricultural products is basically blank and both producers and consumers lack awareness of identification; (ii) creating (famous) brand is a weak point of agriculture in Xinjiang; (iii) certification of non-hazard, green and organic agricultural products lags behind; (iv) it neglects problem of agricultural product packaging. On the basis of these problems, we present our recommendations: (i) government provides financial subsidy to actively guide certification of agricultural products; (ii) it should increase financial fund input in brand construction and support (famous) brand construction of agricultural products; (iii) it should provide subsidy for those enterprises creating famous brand, to encourage agricultural producing and processing enterprises to strive for famous brands; (vi) it should stress agricultural product packaging from the source and provide subsidy for agricultural producers who have affixed the identification; (v) it should gradually promote agricultural product identification, to constantly improve the farmers’ awareness of agricultural product identification.