Problems in marketing : applying key concepts and techniques
Luiz Moutinho; Charles S. Chien
| Year of publication: |
2008 ; 2. ed.
|
|---|---|
| Authors: | Moutinho, Luiz |
| Other Persons: | Chien, Charles S. (contributor) |
| Publisher: |
Los Angeles [u.a.] : SAGE |
| Subject: | Marketing | Marketingmanagement | Marketing management | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Direktmarketing | Direct marketing | Internationales Marketing | International marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 322 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references Originally published as by Luiz Moutinho. London: P. Chapman, 1991 |
| ISBN: | 0-7619-7178-5 ; 0-7619-7179-3 ; 978-0-7619-7178-8 ; 978-0-7619-7179-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001939912