Problems in marketing
Milton P. Brown; Richard N. Cardozo; Scott M. Cunningham; Walter J. Salmon; Ralph G. M. Sultan
| Year of publication: |
1968 ; 4. ed
|
|---|---|
| Authors: | Brown, Milton P. ; Cardozo, Richard N. ; Cunningham, Scott M. ; Salmon, Walter J. ; Sultan, Ralph G. M. |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Betriebsfertigung | Werbung | Absatz | Preisgestaltung | Vereinigte Staaten | Marktforschung | Markt | Marketing | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory |
| Extent: | 898 S graph. Darst., Ill |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000554491