PROBLEMS IN MEASURING CUSTOMER SATISFACTION

Companies that embrace client orientation are preoccupied by measuring the level of satisfaction of those who consume their products or utilizes their products. That is why, customer satisfaction has to be transposed in measurable parameters that can be understood and influenced. Nevertheless, measuring customer satisfaction involves a lot of problems.

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Year of publication:	2012
Authors:	Lucian, Isac Florin ; Sergiu, Rusu ; Silviu, Cureteanu Radu
Published in:	Annals - Economy Series. - Facultatea de Ştiinţe Economice şi Gestiunea Afacerilor, ISSN 1844-7007. - Vol. 4II.2012, December, p. 22-25
Publisher:	Facultatea de Ştiinţe Economice şi Gestiunea Afacerilor
Subject:	customer satisfaction \| human judgment \| mathematical indices

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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