Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

edited by Kenneth D. Bahn

Foreword -- Preface -- Consumer Behavior -- International Marketing -- Marketing Education/Macromarketing -- Marketing Management -- Sales Management/Industrial Marketing -- Marketing of Services -- Research Methodology -- Channels and Physical Distribution -- Research in Progress.

MoreLess

Year of publication:	2015
Other Persons:	Bahn, Kenneth D. (ed.)
Publisher:	Cham : Springer International Publishing
Subject:	Marketingtheorie \| Marketing theory \| Wirtschaftswissenschaften \| Vermarktung \| Marketing
Description of contents:	Description [swbplus.bsz-bw.de]

Extent:	Online-Ressource (XXIII, 532 p, online resource)
Series:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record ForewordPreface -- Consumer Behavior -- International Marketing -- Marketing Education/Macromarketing -- Marketing Management -- Sales Management/Industrial Marketing -- Marketing of Services -- Research Methodology -- Channels and Physical Distribution -- Research in Progress.
ISBN:	978-3-319-17046-6 ; 978-3-319-17045-9
Other identifiers:	10.1007/978-3-319-17046-6 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014019832