Process-based Strategic Planning

Online-Ressource (XXIV, 380 p. 137 illus, digital)

Literaturverz. S. 375 - 380

Introduction; Strategies, strategic planning and success potentials; The development of strategic planning; Assessment of strategies; Strategic documents as the result of strategic planning; The process of strategic planning; The strategic analysis and planning toolbox; Project planning; Strategic analysis; Defining the strategic businesses; Assessing relevant industries with the help of competitive intensity models; Determining strategic objectives with the help of portfolio methods; The corporate strategy development process; Generic business strategies

Specifying business strategies at the level of the market offerSpecifying business strategies at the level of resources; The business strategy development process; Defining the implementation measures; Final assessment of strategies and strategy implementation measures; Formulating and approving the strategic documents

CoverPreface -- Brief contents -- Full Contents -- Introduction -- Part I: The idea of strategic planning -- 1 Strategies, strategic planning and success potentials -- 1.1 Strategies -- 1.2 Strategic planning -- 1.3 Building success potentials as the main purpose of -- 2 The development of strategic planning -- 2.1 Four phases in the development of strategic -- 2.2 The role of strategic planning within strategic -- 3 Assessment of strategies -- 3.1 Basic reflections on the assessment of strategies -- 3.2 Model for the assessment of strategies -- Part II: The process of strategic planning and the resulting -- 4 Strategic documents as the result of strategic planning -- 4.1 Basic types of strategic document -- 4.2 Combinations of strategic documents for specific -- 5 The process of strategic planning -- 5.1 The need for a systematic process of strategic -- 5.2 Overview of the process of strategic planning -- 5.3 A brief note on the steps of the process -- 5.4 The strategic planning process of an electricity -- 5.5 Adapting the process of strategic planning -- 6 The strategic analysis and planning toolbox -- 6.1 Important tools of strategic analysis and planning -- 6.2 Allocating the tools to the three sections of -- Part III: Strategy project planning and strategic analysis -- 7 Project planning -- 7.1 Why strategic planning should be seen as a -- 7.2 Overview of the topics of project planning -- 7.3 Determining the project scope -- 7.4 Determining the objectives and boundary -- 7.5 Deciding whether to hire a consultant -- 7.6 Fixing the project organization -- 7.7 Fixing the process and the milestones of the -- 7.8 Budgeting the project cost -- 8 Strategic analysis -- 8.1 The need for strategic analysis before strategies -- 8.2 Content and conclusions of strategic analysis -- 8.3 Description of the applied methods -- 8.4 The process of strategic analysis -- Part IV: Developing corporate strategies -- 9 Defining the strategic businesses -- 9.1 The strategic business as a three dimensional -- 9.2 Two types of strategic business -- 9.3 Constellations of strategic business fields -- 9.4 Defining strategic businesses -- 10 Assessing relevant industries with the help of -- 10.1 Basic reflections on the assessment of -- 10.2 Analyzing industry structure with the Five Forces -- 10.3 Analyzing structures within industries with the -- 11 Determining strategic objectives with the help of -- 11.1 The basis of portfolio methods -- 11.2 The market growth -- market share portfolio -- 11.3 The industry attractiveness -- competitive strength -- 11.4 Portfolio analysis and planning process -- 12 The corporate strategy development process -- 12.1 Overview of the process of developing a -- 12.2 Defining the strategic businesses -- 12.3 Describing the current strategy and forecasting -- 12.4 Assessing the current strategy and determining -- Part V: Developing business strategies -- 13 Generic business strategies -- 13.1 Basic reflections on the generic business strategies -- 13.2 Overview of the generic business strategies -- 13.3 The broad scope price strategy -- 13.4 The broad scope differentiation strategy -- 13.5 The niche focus strategies -- 13.6 Success condit.

10.1007/b138944 [DOI]

ECONIS - Online Catalogue of the ZBW