Process control for monitoring customer engagement
Edward C. Malthouse, Wei-Lin Wang, Bobby J. Calder, Tom Collinger
| Year of publication: |
2019
|
|---|---|
| Authors: | Malthouse, Edward C. ; Wang, Wei-Lin ; Calder, Bobby J. ; Collinger, Tom |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 7.2019, 2, p. 54-63
|
| Subject: | Customer engagement behaviors | Process control | Content marketing | B2B Marketing | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Social Web | Social web | Performance-Messung | Performance measurement | Prozessmanagement | Business process management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-019-00055-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012113463