Process vs. outcome : effects of food photo types in online restaurant reviews on consumers' purchase intention
Hongbo Liu, Shunzi Feng, Xingbao (Simon) Hu
| Year of publication: |
2022
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|---|---|
| Authors: | Liu, Hongbo ; Feng, Shunzi ; Hu, Xingbao |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 102.2022, p. 1-12
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| Subject: | Dining motivation | Mental simulation | Online reviews | Perceived experiential value | Process transparency | User-generated photos | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Social Web | Social web | Kaufentscheidung | Purchase decision | Bewertung | Evaluation | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2022.103179 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013185269