Processing contradictory CSR information : the influence of primacy and recency effects on the consumer-firm relationship
Michael C. Peasley, Parker J. Woodroof, Joshua T. Coleman
| Year of publication: |
2021
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|---|---|
| Authors: | Peasley, Michael C. ; Woodroof, Parker J. ; Coleman, Joshua T. |
| Published in: |
Journal of business ethics : JBE. - Dordrecht : Springer, ISSN 1573-0697, ZDB-ID 1478688-6. - Vol. 172.2021, 2, p. 275-289
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| Subject: | Corporate social responsibility | Corporate social irresponsibility | Expectancy-contrast theory | Primacy and recency effects | Proactive and reactive communication strategy | Consumer-firm relationships | Consumer experience | CSR reputation | Corporate Social Responsibility | Firmenimage | Corporate reputation | Stakeholder | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10551-020-04514-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012617795