Processing Difficulty Increases Perceived Competence of Brand Acronyms
| Year of publication: |
2018
|
|---|---|
| Authors: | Kim, Hae Joo ; Dempsey, Melanie A. |
| Published in: |
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. - Wiley, ISSN 0825-0383, ZDB-ID 2068683-3. - Vol. 36.2018, 1 (25.01.), p. 47-56
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cjas.1475 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012081569