Product assortment and online sales in community group-buying channel : evidence from a convenience store chain
Xin Tian, Hailiang Jiang, Xuan Zhao
| Year of publication: |
2024
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|---|---|
| Authors: | Tian, Xin ; Jiang, Hailiang ; Zhao, Xuan |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 79.2024, Art.-No. 103838, p. 1-15
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| Subject: | Community group-buying (CGB) | Perishable products | Product assortment | Recommended products | Sortiment | Retail assortment | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour | Nachbarschaftsladen | Convenience store |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103838 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015099048