Product attachment and satisfaction : understanding consumers' post-purchase behavior
Ruth Mugge, Hendrik N. J. Schifferstein and Jan P. L. Schoormans
| Year of publication: |
2010
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|---|---|
| Authors: | Mugge, Ruth ; Schifferstein, Hendrik N. J. ; Schoormans, Jan P. L. |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 27.2010, 2/3, p. 271-282
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| Subject: | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Emotion | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003987508