Product attributes based on customer's perception and their effect on customer satisfaction : the Kano analysis of mobile brands
D.K. Choudhury, Uma Gulati
| Year of publication: |
2020
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|---|---|
| Authors: | Choudhury, D. K. ; Gulati, Uma |
| Published in: |
Decision : official journal of Indian Institute of Management Calcutta. - [Erscheinungsort nicht ermittelbar] : Springer India, ISSN 2197-1722, ZDB-ID 2194154-3. - Vol. 47.2020, 1, p. 49-60
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| Subject: | Conjoint analysis | Customer preference | Feature | iPhone | Kano model | Mobile phone | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Mobiltelefon | Mobilkommunikation | Mobile communications | Messung | Measurement | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s40622-020-00233-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012419166