Product Categorization and inference making : some implications for comparative advertising
Mita Sujan ; Christine Dekleva
| Year of publication: |
1987
|
|---|---|
| Authors: | Sujan, Mita ; Dekleva, Christine |
| Publisher: |
[Univ. Park, Pa.] : [College of Business Administration, Pa. State Univ.] |
| Extent: | 25 S. ; 4-o |
|---|---|
| Series: | Working Series in marketing research ; Nr 162 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004712315