Product Categorization and Inference Making: Some Implications for Comparative Advertising.
| Year of publication: |
1987
|
|---|---|
| Authors: | Sujan, Mita ; Dekleva, Christine |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 14.1987, 3, p. 372-78
|
| Publisher: |
University of Chicago Press |