Product characteristics vis-à-vis consumers' risk perception : a conceptual study of online shopping
Priyanka Sinha and Saumya Singh
| Year of publication: |
2014
|
|---|---|
| Authors: | Sinha, Priyanka ; Singh, Saumya |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 13.2014, 2, p. 40-57
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Risiko | Risk | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010385774