Product choice and the improtance of aesthetic design given the emotion-laden trade-off between sustainability and functional performance
Year of publication: |
2012
|
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Authors: | Luchs, Michael G. ; Brower, Jacob ; Chitturi, Ravindra |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 6, p. 903-916
|
Subject: | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Öko-Produkt | Sustainable product | USA | United States |
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