Product competence exploitation and exploration strategies : the impact on new product performance through quality and innovativeness
Francisco-Jose Molina-Castillo; Daniel Jimenez-Jimenez; Jose-Luis Munuera-Aleman
| Year of publication: |
2011
|
|---|---|
| Authors: | Molina-Castillo, Francisco-Jose ; Jimenez-Jimenez, Daniel ; Munuera-Alemán, José Luis |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 7, p. 1172-1182
|
| Subject: | Produktentwicklung | New product development | Erfolgsfaktor | Success factor | Betriebswirtschaftliches Ziel | Corporate objective | Dynamische Kompetenzen | Dynamic capabilities |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009492000