Product customization via starting solutions
Christian Hildebrand, Gerald Häubl, and Andreas Herrmann
| Year of publication: |
2014
|
|---|---|
| Authors: | Hildebrand, Christian ; Häubl, Gerald ; Herrmann, Andreas |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 6, p. 707-725
|
| Subject: | product customization | consumer decision making | choice architecture | field experiments | Konsumentenverhalten | Consumer behaviour | Experiment | Feldforschung | Field research | Produktmanagement | Product management | Produktdifferenzierung | Product differentiation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010471024