PRODUCT DEVELOPMENT - Designing the Right Product Offerings - Companies create product versions from multiple components. The big challenge is how to take the available components and combine them into the product versions and product lines that will maximize profits.
| Year of publication: |
2007
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|---|---|
| Authors: | Evans, David S. ; Webster, Karen L. |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 49.2007, 1, p. 44-50
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