Product development
Andrea Belz
| Year of publication: |
2010
|
|---|---|
| Authors: | Belz, Andrea |
| Publisher: |
New York [u.a.] : McGraw-Hill Professional |
| Subject: | New products. | New products--Marketing. | New products--Problems, exercises, etc. | New products--Marketing--Problems, exercises, etc. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 240 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-07-174387-7 ; 0-07-174387-1 |
| Source: |
Persistent link: https://www.econbiz.de/10008837120