Product differentiation design under sequential consumer choice process
Xiao-Feng Shao
| Year of publication: |
2015
|
|---|---|
| Authors: | Shao, Xiao-feng |
| Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 53.2015, 8 (15.4.), p. 2342-2364
|
| Subject: | quality-based choice model | type-based choice model | horizontal differentiation | vertical differentiation | bi-dimensional differentiation | Produktdifferenzierung | Product differentiation | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Duopol | Duopoly | Produktqualität | Product quality | Diskrete Entscheidung | Discrete choice |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010514572