Product difficulty incongruity and consumer evaluations of brand extensions
| Year of publication: |
2010
|
|---|---|
| Authors: | Bao, Yeqing ; Sheng, Shibin ; Nkwocha, Innocent |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 17.2010, 5, p. 340-349
|