Product distribution and coordination strategies in a multi-channel context
Ruiliang Yan; Peijun Guo; John Wang; Nawel Amrouche
| Year of publication: |
2011
|
|---|---|
| Authors: | Yan, Ruiliang ; Guo, Peijun ; Wang, John ; Amrouche, Nawel |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 18.2011, 1, p. 19-26
|
| Subject: | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | Vertrieb | Physical distribution | Spieltheorie | Game theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008839787