Product-facilitated conversations : when does starting a conversation by mentioning a product lead to better conversational outcomes?
Hillary J. D. Wiener, James R. Bettman, Mary Frances Luce
| Year of publication: |
2024
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| Authors: | Wiener, Hillary J. D. ; Bettman, James R. ; Luce, Mary Frances |
| Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 34.2024, 2, p. 334-342
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| Subject: | communication | happiness and wellbeing | materialism and conspicuous consumption | possessions | user created content | word-of-mouth | Zufriedenheit | Satisfaction | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | Rüstungskonversion | Defence conversion | Nachfrageinterdependenz | Interdependent preferences | Social Web | Social web | Lebensqualität | Quality of life | Interne Kommunikation | Internal communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1387 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014534700