Product Hierarchy and Brand Strategy Influences on the Order of Entry Effect for Consumer Packaged Goods
| Year of publication: |
1996
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|---|---|
| Authors: | Kerin, Roger A. ; Kalyanaram, Gurumurthy ; Howard, Daniel J. |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 13.1996, 1, p. 21-34
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