Product Individualization by the Customer through Virtual Reality Integration

The main goal of this work is to present author's ideas and experience in providing direct customers' participation within the modular product design and development process in form of "a pre-sale service", based on the use of Virtual Reality. Possibilities for product individualization implementation through some recently used Virtual Reality technologies are given and discussed. Further an experimental prototype of a Virtual Reality product configurator, working in both web based and immersive virtual environments is presented