Product information management for mass customization : connecting customer, front-office, and back-office for fast and efficient customization
by Cipriano Forza and Fabrizio Salvador
| Year of publication: |
2007
|
|---|---|
| Authors: | Forza, Cipriano ; Salvador, Fabrizio |
| Publisher: |
Houndmills [u.a.] : Palgrave Macmillan |
| Subject: | Produktmanagement | Markenpolitik |
| Description of contents: | Table of Contents [loc.gov] ; Table of Contents [digitool.hbz-nrw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XX, 221 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-230-00682-5 |
| Classification: | Marketing ; Forschung und Entwicklung |
| Source: |
Persistent link: https://www.econbiz.de/10004876124